Toys

Scrumping apples? Not Bashful Calf. She’s a daisy-munching, kooky little cow, who enjoys listening to songs about farm life. With her soft white ho...

Fluffy Turtle is baby-soft with a fuzzy pompom head. With a zesty lime shell, leafy flippers, clotted-cream tummy and the biggest stitch smile, thi...

Merry Mouse is holiday-happy in a splendid Santa outfit. Huggably soft in scarlet velour, this jacket and hat have a fuzzy cream trim. They set off...

The German Shepherd is a brave and dependable companion! With its soft tan and black fur, alert ears, and loving eyes, this pup is always ready to ...

Soft, smiling, and clipped on in seconds, the Amuseables Coffee-to-Go Bag Charm is the ultimate outfit perk-me-up. This miniature cup is a nod to m...

Timmy Turtle is quite possibly the grumpiest Jellycat in the whole troupe. It’s not that he wakes up on the wrong side of the bed, it just that lif...

Some lambs frolic. Smudge Lamb flops. Bounding through fields isn’t quite her style… In truth, she’d much rather sink into the nearest blanket pile...

Compact, soft, and just the thing for busy mornings, Amuseables Coffee Bean Bag Charm is the definition of a mood boost in miniature.   Long commut...

Off on a winter walk? Don't forget Bashful Winter Puppy! This adorable pup has soft cream fur with rich black patches, a suedette nose and quirky f...

Bashful Dino is making history! Soft, not scaly, this mossy matey has chunky stomper-feet, a snuggly snout and fine squishy spines from head to tai...

Derreck Dog may be frowning, but he’s really a super friendly fellow! Soft and squat in brown fur, Derreck has an oatmeal tummy perfect for belly r...

 Smudge Elephant loves naptime, and keeps falling asleep on the march! Flop this supersoft silly down to sit on those squishable trumpet paws. With...

Merry Mouse Skiing is perfectly at home on the slopes, with excellent posture, ice-cream fur and mountains of style! With slate grey suedette skis,...

A dreamy sight in clotted-cream fur, Isadora Unicorn is enchanting. With a plume mane and tail, silky feather and a pink twist horn stitched with s...

Amuseable Birthday Cake is snuggly-scrumptious, with tussly fur so beautifully baked. This party poppet wears a squashy hat of heavenly splodgy but...

What creatures lie within these black scratch-off pages? Use your excellent Scratch and Sketch abilities to discover each hidden picture! Use the ...

DIVE DEEPER INTO THE WORLD OF SHASHIBO One shashibo can transform into over 70+ shapes - which means that there’s always something new to discover ...

Scratch and sketch your way through the mysterious undersea world of sharks! Learn about great white sharks, blue sharks, thresher sharks, and mor...

Join a girl named Polly and her unicorn friend on a magical journey to an enchanted castle! Use your stylus pen like a magic wand, tracing the unic...

Being Amuseables Cirrus Storm Cloud isn’t easy. Believe it or not, he hates getting wet. Soggy socks ruin his day. He’s taken to traveling exclusiv...

Fuddlewuddle Dragon is currently working at his local indoor ice rink. It's not always been plain sailing – his first shift ended with a sneeze, a ...

Say hello to the dear little hopper that started it all: the one, the only – Bashful Bunny! She’s a loyal friend and cheerful companion who always ...

With its bright green scales and fiery orange stripes, this little lizard always stands out in the crowd. Whether it’s basking on a warm rock or da...

With its soft white fur, fluffy pom-poms, and stylish topknot, the White Poodle is the picture of sophistication. But don’t let its polished look f...

The Marble Cat is a gorgeous and playful kitty with a patchwork coat of caramel, black, and white fur. With its big green eyes and curious nature, ...

With its striped black and caramel fur, its proud posture and its alert ears, the Bengal Tiger is always eager to run, pounce and play. Your Bengal...

Don’t be fooled by its size—the Chihuahua has a huge heart! With its soft tan and white fur, big sparkling ears, and curious black eyes, this littl...

With its soft grey fur, big fuzzy ears, and sweet round nose, this calm and cuddly friend loves nothing more than lounging in the shade and nibblin...

With soft grey fur and sparkly pink ears, this relaxed and lovable pet brings a splash of sweetness to every home! Your Hippo comes with a Lazy Nil...

Technically, Bartholomew Bear is “getting ready for bed”. But in reality, with a robe this plush, he’s been in pre-sleep mode since 3pm. He takes l...

With feathers like a sunset and a flair for fruity concoctions, fabulous flapper Squawkatoo is legendary for her beach party café! Renowned for sha...

Meet Budgeby Parrot – lifeguard extraordinaire, sun-seeker, and all-round beach bon vivant! Eyes to sea and poised for action, he spends his days s...

Amuseables Camembert is here to spread cheesy joy. This cream suedette cheese has stitched rind detail, and is topped with sprigs of suedette rosem...

Amuseables Brie is the most sought-after masseur in Paris. Boasting a creamy cordy rind and a famously soft touch, his aromatherapy sessions are bo...

While Amuseables Diamond Ring sparkles like a showstopper, her true passion lies in curation – specifically, running her beloved vintage boutique: ...

Luxe Bunny Luna is an inventor. Her latest project? A cloud-cushioned hover scooter – ideal for avoiding puddles and dramatically arriving at brun...