Baby

Our dresses feature playful ruffles and have been tested to ensure maximum twirl potential. The smart magnetic fasteners at the back of the dress m...

We’ve been told by thousands that our Wonder Bib is the best silicone baby bib they’ve ever used and it’s the only bib you need when your little on...

No more flying saucers at dinner. The suction on our Wonder Plate is unrivaled. Divided into 3 sections for well balanced meals, this silicone suct...

No zippers, no buttons; all fast magnetic closures! Silky soft, sustainable, eco-friendly cotton fabric. Easy care instructions Machine wash cold ...

Have you been on the hunt for the perfect baby and toddler bowl? One that suctions to the table, curves to encourage self-feeding and grows with yo...

Sip Sip Hooray! With its sleek, modern look, cheeky personality and grow-with-me design, the Happy Sippy guarantees a smile. One of the first sippy...

our top + pant set is an everyday ensemble you'll reach for over and over again. the long sleeve shirt has a magnetic closure at the neck—making it...

our top + pant set is an everyday ensemble you'll reach for over and over again. the long sleeve shirt has a magnetic closure at the neck—making it...

meet the fuss free coverall: we took our best-selling magnetic footie and designed it as a one-piece without the feet. magnetic closures line the f...

our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

Jungly Tails Book allows little ones to explore the different tails of their favorite jungle Jellycats. An adorable touch-and-feel cloth book with ...

with a swift click of our signature magnets, our short sleeve romper opens and closes oh-so easily down the front. a must-have for when it's warm o...

with a swift click of our signature magnets, our short sleeve romper opens and closes oh-so easily down the front. a must-have for when it's warm o...

We’ve been told by thousands that our Wonder Bib is the best silicone baby bib they’ve ever used and it’s the only bib you need when your little on...

the no drama pajama short sleeve set comes complete with magnets at the neck so kids can dress themselves before bed. (read: no over-the-head strug...

the no drama pajama short sleeve set comes complete with magnets at the neck so kids can dress themselves before bed. (read: no over-the-head strug...

Introducing the Lil' Camper Camp Shirt by Jack and Sage, your go-to destination for outdoor-inspired fashion that keeps your little one comfortable...

Introducing the Lil' Camper Camp Shirt by Jack and Sage, your go-to destination for outdoor-inspired fashion that keeps your little one comfortable...

Introducing the Lil' Camper Camp Shirt by Jack and Sage, your go-to destination for outdoor-inspired fashion that keeps your little one comfortable...

our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

Waddles and toddles with a bobbly chick!

our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

Lucy Blankie is a precious blanket that newborns love! She is made out of a soft plush and is wonderful to hold and cuddle. Lucy Blankie has a velc...