Baby

meet the fuss free coverall: we took our best-selling magnetic footie and designed it as a one-piece without the feet. magnetic closures line the f...

Every child's most-wanted soft plush doll would be My First Doll! Sweet and delicate, this First Doll Blonde will create precious memories with you...

Most parents introduce first foods to their baby at 4-to-6 months of age. This experience can be fun, but it also can be messy, stressful and overw...

our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

our easy peasy dress + legging set takes cute clothes to a whole other level, with a flowy, empire waist dress and matching leggings fit for a fash...

our little baby dress + diaper cover set is a coordinating set with magnetic closures at the back of the neck that makes getting dressed a breeze. ...

our little baby dress + diaper cover set is a coordinating set with magnetic closures at the back of the neck that makes getting dressed a breeze. ...

Have you been on the hunt for the perfect baby and toddler bowl? One that suctions to the table, curves to encourage self-feeding and grows with yo...

A soft, stylish all-day and all-night wardrobe staple with smart magnetic fasteners that makes changing time easy as 1, 2, 3. With our no over-the-...

this top + pants set is an everyday wardrobe ensemble you'll reach for over and over again. the t-shirt has a magnetic fastener at the back—making ...

our modal magnetic footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a life...

our modal magnetic footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a life...

Never lose a pacifier again and look good while doing it. Our silicone pacifier clips are easy to mix and match with any outfit and the silicone be...

Kids will eat just about anything off our super fun, super soft and perfectly sized Wonder Spoon. Our silicone spoons are ergonomically designed an...

No zippers, no buttons; all fast magnetic closures! Silky soft, sustainable, eco-friendly cotton fabric Easy care instructions Machine wash cold w...

Protective kneepads designed with non-slip grip and extra padding to prevent scrapes and bruising. Designed to boost confidence for crawling on har...

From that first emotional trip home to the initial months of bonding in the rocking chair, we highlight the beauty of our bundle of joy in our cozy...

No more flying saucers at dinner. The suction on our Wonder Plate is unrivaled. Divided into 3 sections for well balanced meals, this silicone suct...

meet the fuss free coverall: we took our best-selling magnetic footie and designed it as a one-piece without the feet. magnetic closures line the f...

our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

the cozy sleeper gown + hat set is a wardrobe staple for newborns who require constant diaper changes (aka all of them). with magnets down the fron...

Our baby teething toy is a silicone teether that will soothe sore gums and provide sensory stimulation. We designed this teether with one thing in ...

with a swift click of our signature magnets, our short sleeve romper opens and closes oh-so easily down the front. a must-have for when it's warm o...

Our baby teething toy is a silicone teether that will soothe sore gums and provide sensory stimulation. We designed this teether with one thing in ...